rob dalton

creativity hub - rory’s story cubes Tv commercial

creative director/project manager/storyboard artist

duties: creative direction | branding | illustration | project management

creative direction & branding

Provided complete creative direction for this 30 second tv commercial which aired on Cartoon Network. In order to retain creative control over how the Story Cubes brand would be presented, we provided the script, vetted the voice actor audition tapes and provided story beat dependent storyboards.

illustration

I provided hand drawn storyboards and created all illustrated elements used in the commercial.

project management

Drawing on my past experience in broadcast design and animation, I was able to police the timelines provided by the Cartoon Network broadcast designer ensuring that drafts of the commercial would be available for review and revisions in a timely fashion.