rob dalton

creativity hub - rory’s story cubes

LEAD ICON DESIGNER/HEAD OF LOCALISATIOn

duties: branding | illustration | graphic design | project management

branding

Development and evolution of existing Rory’s Story Cubes brand into Storyworlds licensed sets encompassing elements of Warner Bros. and Cartoon Network properties. I also redesigned the packaging for the original sets, creating a fully illustrated pack incorporating icons into a fully illustrated story fragment in order to increase the shelf appeal of the pack.

illustration

Each icon went through several stages of development, each iterated in sketchbooks and Adobe Illustrator, as pictured below.

graphic design

Layout of packaging and included instruction sheet.

project management

Managed the localisation process to ensure consistency of presentation and copy across all markets.